Cannabis is now legal in California … but where do you start? That’s what a new radio ad—just released to millions of Bay Area listeners in the first advertising push by a marijuana company in mainstream media—is here to tell you.
Tokr, which launched in 2017, is an app available on both iTunes and Google Play that simplifies the cannabis shopping experience while also feeding data back to retailers.
This week, iHeart Radio will broadcast the spot to help match consumers in the Bay Area with the best cannabis for their lifestyle, whether it’s for exercise, relaxation, inspiration or literally anything else. Tokr directs its customers to nearby dispensaries and personalizes information to the user.
Tokr is far from the only cannabis app on the market, but it has pioneered mainstream advertising for marijuana. A spokesperson told Adweek that the ad reflects the normalization of cannabis and the evolving landscape of the legal market, which is likely to spread far beyond California in the near future.
Since the legalization of marijuana in California, the response has been largely positive across the board. Rosa Ziebell, svp of marketing at cannabis e-commerce platform Eaze, previously told Adweek this is a huge opportunity for marketers to enter the industry.