Nars Cosmetics is facing a severe backlash in China following its invitation to a Taiwanese celebrity infamous for a 2014 drug bust to the beauty brand’s recent new product launch.
Less than one year since its official entry into China, the Shiseido-owned division is in the middle of a public relations nightmare after inviting Taiwanese superstar Kai Ko, to show up in a Taiwan-based NARS event on June 29. He was detained, along with Jaycee Chan, son of Jackie Chan, by the Chinese police for marijuana use four years ago.
On July 1, the brand issued an official apology, expressing its deepest regret for working with this celebrity and hoping Chinese consumers will continue to support NARS cosmetics. Taiwan’s media outlet United Daily News also reported that NARS asked Ko to delete his social media posts on the event on Sunday.
While the United States has gone on a legalization tear with marijuana, China is moving in a completely opposite direction on this matter.
In 2014, the Chinese government issued an order that permanently blocked Ko, and any other celebrity who has been involved in drug issue, from participating in TV shows and commercial events in mainland China.
Back in 2011, Ko rose to the fame after starring in the award-winning Taiwanese film “You are the Apple of My Eye”.