For years, marijuana advertising in Miami was limited to some gentlemen strolling Ocean Drive mumbling “weedcokex” to unwitting tourists. Now, there are literally ads for weed on top of taxi cabs. Since Florida voters passed Amendment 2, legalizing medicinal marijuana in 2016, ads for marijuana doctors are popping up in local weeklies, on cabs, and even on billboards. But don’t let them fool you: We are a long way from becoming Colorado, and there are still plenty of questions about how medical marijuana works in Florida.
For instance: Who are these doctors on the taxis, and how can I get them to write me a prescription? Where can I buy it? Do they have Taco Bells nearby?
To help iron it out, we talked to a few experts with intimate knowledge of the subject. Robert Chavez, an executive healthcare consultant formerly with the University of Miami Health System chimed in, along with Steve Berke, CEO of Bang Holdings, a publicly traded cannabis ad-tech company, and seniors marijuana activist Robert Platshorn. They gave us the skinny on who qualifies for medicinal marijuana, who can sell it, and what else to expect from the whole, Florida-ed up process.