710 Labs Founder Talks Lesser Known Weed Holiday

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710 could be the next 420.

NowThis sat with 710 Labs founder Brad Melshenker to learn more about who and where the weed-friendly holiday began.

“In 2009, when I moved [to Colorado] and started doing this was the first time I heard people use the word ‘710’.  I thought it was an area code up in Northern California, or actually, it was a highway. The 710 Freeway, I thought was related to it.” he explained. “I didn’t really know, I was doing research, and then I realized it was OIL spelled upside down, so I was like, this can’t be, these cannabis guys gotta be smarter than this. This is all it is?”

But 710 is exactly that. “Oil” is a catch-all term for concentrates, extracts, and other hash products. And hash connoisseurs all over the country celebrate all things hash on 710 — which msotely entails doing dabs. Dabbing can definitely create a way more intense high than smoking normal weed — something Melshenker learned firsthand.

“In 2008, I came across a place in Encino called Kind Meds, and they had a full hash bar, and I didn’t know anything about hash oil, I didn’t know anything about dabbing,” he explained. “I was very new to it, and the first time my buddy took me there, I took a dab for me first time and there were waitresses coming around with Lakers games on and they’re like, ‘You want this cocktail or this cocktail?’ and I’m like holy sh*t, this is a new world. What is going on here? I couldn’t drive afterwards.”

Melshenker’s first time dabbing definitely isn’t unusual, so if you don’t know how to dab, be careful when partaking in 710-friendly practices.

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