Lamborghini launches its new SUV

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Automobili Lamborghini has just launched its third model, the Lamborghini Urus. This new model creates a new niche in the luxury segment with benchmarking power, performance and driving dynamics, unparalleled design, luxury and daily usability.

The Lamborghini Urus is designed to serve as a luxury SUV with a super sports car dynamism to be enjoyed by both driver and passengers. Its low-line coupé styling and commanding road position belie the very comfortable ride, higher ground clearance, and luxurious space within, together with the latest technologies.

As has long been the tradition at Lamborghini, the name Urus is derived from the world of bulls. The Urus, also known as Aurochs, is one of the large, wild ancestors of domestic cattle.

The Urus features a 4.0 liter V8 twin-turbo engine delivering 650-hp at 6,000 rpm and 850-Nm of maximum torque already at 2,250 rpm. The Urus accelerates from 0-100 km/h in 3.6 seconds, 0-200 km/h in 12.8 seconds and can reach a top speed of 305 km/h.

Cylinder deactivation reduces fuel consumption for a perfect balance between vehicle performance and efficient engine function. It’s paired with an eight-speed automatic transmission that delivers power to all four wheels. It does this with active torque vectoring via a rear differential, enabling propulsive power to be instantly distributed to each individual wheel for enhanced traction, depending on the driving mode, driving style and the road grip.

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It is held aloft by adaptive air suspension system, which enables the vehicle to be raised or lowered according to road and driving conditions, with ride height further customizable by the driver via the settings of a Urus-specific controller in the center console: the Tamburo. Bringing it to a stop are Carbon Ceramic Brakes (CCB) fitted as standard, shod on 21-inch wheels with 23-inch wheels as options.

Helping it corner is rear-wheel steering, first introduced in the Aventador S. At low speeds the rear-axle steering angle is opposite to that of the front wheels (counter-phase steering). At high speeds the rear axle steering angle is in the same direction as the front wheels (in-phase steering), for increased stability and ride comfort as well as optimum driving dynamics.

A new feature is the Tamburo (drum) driving mode selector on the center console, which controls all dynamic vehicle systems and allows the selection of driving dynamics according to surface conditions or drivers’ preference, via Strada, Sport and Corsa as well the additional Neve (snow) mode. As an option, two further off-road settings are offered: Terra (off-road) and Sabbia (sand).LAMBO_1

Inside, the Urus embodies the Lamborghini principal that a car’s design, power and dynamic capabilities means every driver should feel like a pilot. The driver and passengers are all afforded a low but extremely comfortable super sports car seat position, with every cockpit control within easy reach. Oriented around the driver, the slim Y design of the dashboard, is inspired by the LM002 as well as by current Lamborghini super sports cars. The Lamborghini hexagonal theme echoes throughout the interior, in elements such as air vents and door handles, and even in items such as the cup holders and air bag modules. A fully-digital TFT display shows the Urus’ main information in an animated 3D representation and is customizable by the driver.

The Urus provides easy driving in the city, maximum comfort during long journeys, thrilling super sports car dynamics on the road and track, and versatile off-road abilities in a range of environments. The Lamborghini Urus is multi-dimensional. It can be specified to be as sporty or as elegant as the owner wishes, and can equally be used as a daily luxury drive or provide an exhilarating super sports experience.

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