BMW celebrates its expanded and renovated luxury car dealership


Husker Auto Group celebrated a grand reopening of its expanded and renovated BMW dealership facility, located off North 27th Street near Interstate 80, with an open house June 22.

The $3 million construction project renovated the office space and bathroom facilities, built a new service drive and reception area for BMW service customers, and renovated and expanded the BMW showroom by 500 square feet, said Steve Kurtz, general manager of Husker Auto Group, which operates the BMW dealership.

“A 500-square-foot expansion doesn’t sound like much, but it allows displaying two rows of cars instead of one, so now 12 cars are displayed instead of six,” Kurtz said.

The project also gives the previously combined BMW and Mercedes-Benz dealerships separate facilities. Husker Auto plans to begin renovating its Mercedes-Benz facility in August, Kurtz said. It will get a refacing and interior makeover as it takes on the Mercedes-Benz Autohaus 2 look with black signage and interactive displays highlighting advances in technology.

“Lincoln has very few luxury car dealers, and we have three at this location with our Cadillac, Mercedes-Benz and BMW dealerships,” Kurtz said of the Husker Auto Group multi-brand dealership conglomerate. “Luxury cars make up 12 percent of the new car market in the United States.”

BMW Lincoln sells about 400 new cars and 250 pre-owned cars per year, Kurtz said.

An estimated 100 guests, including 25 dealership employees, attended the BMW open house and enjoyed hors d’oeuvres catered by Chez Hay, musical entertainment by the Darryl White jazz duo, cocktails, and a look at the newly renovated facility with new BMW models on display. The Lincoln Journal Star planned and coordinated the event for BMW.

Kurtz led a toast with blue champagne in glasses engraved with the words “BMW Lincoln VIP,” which guests could take home.

A special guest at the event was Jeffrey Rachor, president and CEO of Berkshire Hathaway Automotive, which oversees and operates 85 dealerships in 10 states. In Lincoln, those dealerships include Husker Auto Group’s BMW, Mercedes-Benz, Cadillac, GMC and Chevrolet brands.

“It’s great to be here and see this beautiful new BMW facility,” Rachor said. He added that Berkshire Hathaway Automotive’s partnership with BMW North America, along with excellent local employees and customers, made it an easy decision to invest in BMW Lincoln’s expansion and renovation.

“The great Lincoln community, and frankly the state of Nebraska, will always be a special partner for Berkshire Hathaway Automotive with our parent company located in Omaha,” Rachor said.

Mike Burns, who has managed auto dealerships in Lincoln and Omaha for 13 years, became BMW Lincoln’s general manager after the construction project was completed in April.