I stopped by Caliva, located in San Jose, California, on a sunny weekday morning.

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A receptionist greeted me and checked my medical marijuana ID card. Now that weed is fully legal, Caliva only checks for a government-issued ID, like a driver’s license.

A receptionist greeted me and checked my medical marijuana ID card. Now that weed is fully legal, Caliva only checks for a government-issued ID, like a driver's license.

While I waited in the lobby, I flipped through a book by Leafly, a dispensary- and strain-review site, that explained the different effects that strains of marijuana might produce.

While I waited in the lobby, I flipped through a book by Leafly, a dispensary- and strain-review site, that explained the different effects that strains of marijuana might produce.

Melia Robinson/Business Insider

The receptionist invited me to step inside the shop. With its earthy tones and natural wood paneling, Caliva looked like a hybrid between a surf shop and an Urban Outfitters.

Graphic prints and photos of coastal living hang on the walls.

Graphic prints and photos of coastal living hang on the walls.

Melia Robinson/Business Insider

You won’t find Rastafarian flags or Bob Marley shrines here. Caliva aims to bring the industry to “higher standards” — pun intended — through smart, contemporary design.

You won't find Rastafarian flags or Bob Marley shrines here. Caliva aims to bring the industry to "higher standards" — pun intended — through smart, contemporary design.

Melia Robinson/Business Insider

Glass display cases show off the dispensary’s wares, including marijuana flower grown on the premises. Caliva operates a massive 95,000-square-foot cultivation facility.

Glass display cases show off the dispensary's wares, including marijuana flower grown on the premises. Caliva operates a massive 95,000-square-foot cultivation facility.

Courtesy of Caliva

A vape bar includes handmade porcelain and stoneware pipes from Los Angeles-based Miwak Junior. They double as coffee table art, catering to the hipster market.

A vape bar includes handmade porcelain and stoneware pipes from Los Angeles-based Miwak Junior. They double as coffee table art, catering to the hipster market.

Melia Robinson/Business Insider

A retail employee, known as a “budtender,” told us that Pax is the hottest gadget on shelves. The so-called “iPhone of vaporizers” delivers smooth, consistent hits of vapor.

A retail employee, known as a "budtender," told us that Pax is the hottest gadget on shelves. The so-called "iPhone of vaporizers" delivers smooth, consistent hits of vapor.

Melia Robinson/Business Insider

The edibles industry is exploding, and Caliva stocks a variety of savory treats and sweets to meet demand. They include lozenges, drinks, tinctures, and desserts.

The edibles industry is exploding, and Caliva stocks a variety of savory treats and sweets to meet demand. They include lozenges, drinks, tinctures, and desserts.

Melia Robinson/Business Insider

Plus Gum, created by a former Facebook employee, delivers 25 milligrams of THC, the psychoactive ingredient in weed. The gum gets users high faster than most edibles because it’s absorbed through the lining of the mouth.

Plus Gum, created by a former Facebook employee, delivers 25 milligrams of THC, the psychoactive ingredient in weed. The gum gets users high faster than most edibles because it's absorbed through the lining of the mouth.

Melia Robinson/Business Insider

Source: Business Insider

Kiva Terra Bites, small candies coated in chocolate that’s infused with marijuana extract, are one of the best-selling items. Each piece contains just five milligrams of THC.

Kiva Terra Bites, small candies coated in chocolate that's infused with marijuana extract, are one of the best-selling items. Each piece contains just five milligrams of THC.

Melia Robinson/Business Insider

Source: Business Insider

While some dispensaries keep their budtenders behind bulletproof glass, Caliva makes the interaction a more authentic one by removing barriers between patients and staff.

The budtender’s job is to channel their expertise into guiding patients through the retail experience, much like Apple technicians at the Genius Bar. They train on every product.

The budtender's job is to channel their expertise into guiding patients through the retail experience, much like Apple technicians at the Genius Bar. They train on every product.

Melia Robinson/Business Insider

Loyalty cards give patients special perks, like two free tacos on Tuesday with every $45 purchase. Caliva commissions a food truck to park out front.

Loyalty cards give patients special perks, like two free tacos on Tuesday with every $45 purchase. Caliva commissions a food truck to park out front.

Courtesy of Caliva

For now, Caliva only accepts cash payment.

For now, Caliva only accepts cash payment.

Courtesy of Caliva

Since Caliva opened shop in July 2015, the dispensary has contributed roughly $6 million in tax revenue to San Jose — making it one of the single largest taxpayers in the city.

Since Caliva opened shop in July 2015, the dispensary has contributed roughly $6 million in tax revenue to San Jose — making it one of the single largest taxpayers in the city.

Melia Robinson/Business Insider

How did Caliva become such a cash cow? Two words: Vertical integration.

How did Caliva become such a cash cow? Two words: Vertical integration.

Melia Robinson/Business Insider

Caliva’s on-site nursery produces between 50% and 60% of the dispensary’s total flower. Most dispensaries in the Bay Area source their bud from regional farmers.

Caliva's on-site nursery produces between 50% and 60% of the dispensary's total flower. Most dispensaries in the Bay Area source their bud from regional farmers.

Melia Robinson/Business Insider

Growers cut mature plants to create genetic clones, ensuring consistency from one harvest to the next. “This is not your grandma’s basement,” one of the growers said.

Growers cut mature plants to create genetic clones, ensuring consistency from one harvest to the next. "This is not your grandma's basement," one of the growers said.

Melia Robinson/Business Insider

Caliva sends its plants to three different California labs to check potency and quality, and runs tests in-house to get a better understanding of marijuana’s properties.

Caliva sends its plants to three different California labs to check potency and quality, and runs tests in-house to get a better understanding of marijuana's properties.

Melia Robinson/Business Insider

Besides the 1,000 pot plants growing out back, Caliva is a pretty typical retailer.

Besides the 1,000 pot plants growing out back, Caliva is a pretty typical retailer.

Courtesy of Caliva

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